Inrō
AI AutomationUpdated November 13, 2026
Instagram DM automation platform that turns comments, story replies and messages into automated flows, DM campaigns and AI agent replies.
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What is Inrō?
Inrō is a French-built automation platform for Instagram direct messages that runs on Meta’s official messaging API as an approved Meta Tech Provider. It listens for comments, story replies, mentions, ad clicks and incoming DMs, then starts a scripted flow or hands the chat to an AI agent trained on your website, FAQ and price list. Every person who interacts lands in a built-in inbox and CRM, where you can tag, segment and message them again through DM campaigns. The problem it targets is narrow but costly: buyers asking for a link, a price or a booking slot and getting an answer hours too late. The limits are just as clear. It works only with Instagram Business or Creator accounts, it does not cold-message strangers or auto-DM new followers, and Meta allows one automated DM per comment. Pick it if Instagram is your main sales channel.
How to start using Inrō?
Create an account at app.inro.social. The Free plan needs no credit card, and new sign-ups get a 14-day Pro trial with 1,000 activated contacts. Your Instagram profile has to be a Business or Creator account, so switch it first in the Instagram app under Settings, Account type and tools, Switch to professional account. Then, from a desktop browser, open Profile, Instagram account, Connect. Instagram Business Login is the recommended route. Approve every permission Meta asks for, and your recent conversations start syncing into the inbox within a few minutes.
The first real scenario for most accounts is comment-to-DM. Go to Automation, Scenarios, Create scenario and pick Comment to DM. The seven-step wizard asks which posts to watch (All posts covers your 30 most recent, or choose Next post only, a caption keyword or a manual selection), then which comments count: all of them, ones containing a keyword like “link”, or an AI-detected intent described in plain language. The Exclude hateful and negative comments box is on by default. You can add several public reply variants, and Inrō rotates them so your replies do not look identical.
The DM itself is where conversions happen. Send a question with up to three tappable buttons, gate the next step behind Ask for follow or Ask for email, then deliver a conversion link card with a title, description and button. Inrō tracks who clicks and can follow up with people who did not. If you want free-form answers instead of a fixed script, set up the AI agent: Inrō reads how you write on your account and drafts its tone, role, goals and example replies, then you upload your FAQ, price list or product docs, or point it at your site.
Before going live, test the full flow on a contact you choose and check it in the Instagram mobile app, since one reviewer found DM buttons missing on Instagram’s web version. The wizard can also message people who commented in the last 7 days. Then click Activate and watch the Activated contacts meter under Profile, Billing & usage during the first week. Remember that Meta allows one automated DM per comment, sent within 7 days of that comment.
Who is it for?
Content creators
A good reel brings hundreds of “where can I get this?” comments, and answering them by hand eats the evening. A keyword scenario sends the right link to every commenter while the post is still climbing, and the comment count keeps feeding the algorithm.
Coaches and consultants
Prospects ask the same five questions before they book a call. The AI agent answers them from your offer documents, collects email, budget or any field you define, and sends the calendar link through the Calendly integration.
E-commerce and D2C brands
Price, shipping and stock questions arrive at 11pm on a Saturday. Product links from Shopify, Stripe payment links and abandoned-cart triggers let the DM work as a small storefront, and purchases can be sent back to Meta as conversion events for your ads.
Marketing agencies
Running comment funnels for several client accounts means repeating the same setup again and again. The partner program adds a client dashboard, white-label sign-up pages and one API or MCP connection across clients.
Local service businesses
Clinics, studios and salons get booking requests in DMs they cannot watch all day. Intent-based replies can send the booking link only when someone asks about appointments and stay silent on everything else.
Teams that run their stack from an AI assistant: If you already work in Claude or ChatGPT, the MCP server lets the assistant build automations, schedule posts and pull performance numbers. Every action is logged, and riskier steps need your confirmation.
Inrō pricing
Billing is built around activated contacts: a contact counts once per billing period, the first time an automation, campaign or AI reply acts on it, and further messages to the same person that period are free. Manual replies and test runs never count, and stored contacts are unlimited on every plan. Inrō publishes its subscription prices in euros only, with no official US dollar price, so the paid plans below are described by their limits; Stripe adds VAT or sales tax at checkout. The only official USD prices belong to the lifetime deal on AppSumo, linked from the Inrō homepage.
100 activated contacts per month, unlimited stored contacts, 3 active scenarios, 3 campaigns a month, 10 folders, 1 team member and 50 AI credits a month. Integrations, scheduled campaigns, payments in DMs, webhooks, the API and the MCP server are not included, and support replies within 3 business days.
metered, listed in euros. The entry band covers up to 500 activated contacts, and the price moves up in bands as you activate more, levelling off once you pass 70,000 contacts in a period. There is no cap unless you set a monthly limit in Billing & usage. You get unlimited scenarios and campaigns, up to 10 team members, the AI agent with no credit limit, payments in DMs, content scheduling, the private API and MCP access, plus a 14-day trial and 1-business-day support.
fixed yearly price, listed in euros. Inrō says it saves 30% against the full list price and includes 10,000 activated contacts per period. Once you hit that allowance, automations stop reaching new contacts until the count resets.
quote-based. A done-for-you service where the Inrō team builds and runs your funnels, custom integrations and strategy, with a personal success manager. It requires an active Pro subscription and is billed separately.
one-time payment of $59 (Tier 1: 1 Instagram account, 500 activated contacts and 200 AI credits a month, 1 seat), $119 (Tier 2: 2 accounts, 3,600 contacts, 1,400 credits, 3 seats, your own OpenAI key), $299 (Tier 3: 4 accounts, 20,000 contacts, 8,000 credits, 5 seats), $499 (Tier 4: 8 accounts, 112,000 contacts, 40,000 credits, 10 seats, partner dashboard and white label) or $799 (Tier 5: 20 accounts, 600,000 contacts, 200,000 credits, 25 seats). The deal is for new users only, refundable for 60 days, and overage is optional at $0.01 to $0.02 per extra contact.
Inrō key features
Comment-to-DM automation watches all recent posts, the next post only, or posts with a caption keyword, and fires on keywords or on an AI-detected intent you describe in plain words. Keyword matching ignores case and accents, and a strict mode fires only on an exact match. Hateful comments are filtered out by default, and every commenter becomes a contact you can reach again later.
A wide trigger library goes beyond comments
Story replies can be filtered by caption, link or what the story shows, matched with AI vision, and scenarios can also start from mentions, click-to-message ads, ice breakers, Live comments, webhooks, a recurring schedule or Shopify order and abandoned-cart events.
The AI agent drafts its personality from your existing Instagram conversations, then answers from the documents and URLs you give it, in whatever language the customer writes. You decide whether it replies to everything or only to intents such as pricing or booking, attach actions like sending a link or starting a scenario, and keep whole folders off limits. When you reply manually, the agent steps back for an hour before resuming.
DM campaigns and the built-in CRM turn past engagement into a mailing list inside Instagram
Contacts carry tags, folders and custom properties, and you can segment by engagement and send multi-step campaigns with A/B testing. Because everyone you message interacted with you first, this is not cold outreach.
Conversion actions and integrations connect DMs to revenue
Native connections cover Shopify, Stripe, Calendly, Eventbrite, HubSpot and the Meta Conversions API, and Make.com or Zapier reach thousands of other apps, while Pro users can collect payments directly inside the conversation.
A REST API, webhooks and an MCP server let developers and AI assistants operate the account
Claude or ChatGPT can build a comment-to-DM flow from one sentence, schedule a post or report on what converted, and each action is logged for review. The API and MCP server require a paid plan or a lifetime deal tier.
Content publishing puts posts, reels and stories into the same workspace
You can write captions, add alt text, pick a reel cover and schedule or publish, then attach a comment-to-DM automation to the post in one click. Scheduling and publishing are part of Pro.
Inrō Pros & Cons
Pros
Inrō is built for one channel, and that focus shows in the details: comment, story, mention, Live and ad triggers all map to how Instagram actually works, and the comment-to-DM wizard gets a first flow live in about five minutes. The AI agent comes with every Pro plan without a credit meter, which is unusual at this price level, and it can learn your tone from past messages instead of starting blank. Running on Meta’s official API keeps your account within Instagram’s terms, and the MCP server lets an AI assistant build and edit automations for you. Start with one keyword flow, then add the agent once you see which questions repeat.
Cons
The product covers Instagram only, so leads that move to WhatsApp, Messenger or TikTok drop out of the funnel, a gap several Product Hunt reviewers mention. Contact-based billing makes costs harder to predict, because one viral post can push Pro into a higher band. Each Instagram account needs its own Inrō account and its own subscription. Subscription prices are listed only in euros, so US buyers see the final dollar charge only at checkout. Users report a learning curve on complex funnels, DM buttons that do not render on Instagram’s web version, and agent replies that sound generic until you add style rules. Set a monthly contact limit and write style rules before switching the agent on.
Use Inrō if you want…
- Send links automatically to everyone who comments a keyword.
- Answer pricing and booking questions in DMs around the clock.
- Turn story replies and mentions into captured leads.
- Build an Instagram-native CRM of everyone who engages with you.
- Broadcast launch and reminder campaigns to warm DM contacts.
- Collect emails, phone numbers and budgets inside the chat.
- Take Stripe payments or Calendly bookings without a landing page.
- Manage Instagram automations from Claude or ChatGPT through MCP.
Inrō alternatives
Inrō Reviews
Product Hunt reviewers rate it highly for fast setup and the hours saved on manual DMs, and some credit the support team with helping plan campaigns; the most common request is support for TikTok and other networks, since it covers Instagram only.
Lifetime-deal buyers on AppSumo describe a clean interface and a first comment-to-DM flow running within minutes, with one estimating it replaces about 90% of what they used a larger competitor for; others call the first days a bit complicated and mention a learning curve for complex funnels. AppSumo reviewers receive a bonus allowance for posting a review.
On Trustpilot, a travel creator says automatic DMs now deliver guides and links to commenters, which frees time for content, while another user who tried several DM tools picked Inrō for its AI agent, intent detection and integrations; the profile has only three reviews.
A blogger who set it up on his own account, in a post sponsored by AppSumo, liked the scenario canvas, the template library and the quick AI agent setup, but found DM buttons missing on Instagram’s web version, a vertical video stuck in draft with no error message, and default agent replies that sounded bot-like.
FAQ
Is there a free plan?
Yes. The Free plan costs nothing, needs no credit card and includes 100 activated contacts a month, 3 active scenarios, 3 campaigns a month and 50 AI credits. New accounts also get a 14-day Pro trial with 1,000 activated contacts.
Can Inrō get my Instagram account banned?
Inrō is a Meta Tech Provider and works only through Instagram’s official API, which is the main safeguard against bans. Instagram’s own rules still apply, so keep public replies varied and avoid sending identical messages at high volume.
Can Inrō DM new followers or people who never contacted me?
No. It is an inbound tool that only messages people who commented, replied to a story, mentioned you, clicked an ad or wrote to you first. Auto-DMing new followers depends on a Meta beta that Inrō says is not reliable, so it is not offered.
What counts as an activated contact?
A contact is activated the first time an automation, campaign or AI reply acts on it during a billing period, and it counts only once that period. Manual replies, contacts you file yourself and test runs do not count, and the count resets on your billing date.
Which languages does the AI agent support?
The agent replies in the language the customer writes in, even though the Inrō interface is in English. You train it with your own documents and URLs, and you can restrict it to specific intents or folders.
What integrations and API access are available?
Native integrations include Shopify, Stripe, Calendly, Eventbrite, HubSpot and the Meta Conversions API, and Make.com and Zapier connect thousands more apps. A REST API, webhooks and an MCP server for Claude or ChatGPT require a paid plan.
Can I manage several Instagram accounts?
Yes, but each Instagram account is its own Inrō account with its own contacts, automations and plan, so two accounts on Pro mean two subscriptions. You sign in once and switch between them under Profile, Switch account.
How do I cancel?
Go to Profile, Billing & usage, Manage billing to open the Stripe portal and cancel there. There is no minimum commitment, and you can delete the whole account from account settings at any time.
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