Insighto.ai
Chatbot BuildersUpdated October 21, 2026
No-code platform for building AI chat and phone agents that answer from your documents, book meetings and run across web chat, WhatsApp, SMS and calls.
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What is Insighto.ai?
Insighto.ai is a no-code builder for AI agents that talk to your customers by text and by phone from one workspace. You create an assistant, give it a prompt, a model and your knowledge, then attach widgets: a website chat bubble, WhatsApp, SMS, Messenger, Instagram, Telegram or a phone number from Twilio, Plivo, Telnyx or SIP. The same assistant can book meetings in Google Calendar, write to HubSpot or Zoho, transfer a call to a person and run outbound call campaigns. Billing combines optional monthly plans with a prepaid wallet charged per query and per voice minute, which keeps small pilots cheap. The weak spot is maturity: the docs openly list gaps such as no 2FA, unsigned webhooks without retries and a basic human takeover inbox. Pick it if you are an SMB or agency that wants chat and voice agents without paying enterprise prices.
How to start using Insighto.ai?
Sign up at app.insighto.ai. New direct accounts get a $10 wallet balance, which is enough to test both chat and voice before you pay for anything. The official chat quick start says a working web agent takes about 10 minutes, while a voice agent takes about 15 minutes plus the time to set up a phone provider account and buy a number.
Open Build, then Assistants, and click Add assistant. Give it a name, choose a model (the docs recommend starting with gpt-4o-mini because it is the cheapest tier) and paste a short system prompt that says what the agent does and when it should offer a human. Next, go to Build, then Data Sources, and add your knowledge: upload PDF or DOC files, paste a text blob, or enter a URL to crawl. Small files index in about 30 seconds; large crawls run in the background. Link the data source to the assistant, because a source does nothing until it is attached.
Test in Build, then Playground. The right-hand panel shows which chunks of your content were retrieved for each answer, so you can see why the bot said what it said. For a phone agent, set the assistant type to Phone, pick a voice from Library, then Voices, add your Twilio, Plivo or Telnyx credentials and link your number. Then call it yourself and listen for latency and tone.
To go live, open Build, then Widgets, click Add widget, choose Chat, link the assistant, set the bubble color, greeting and placeholder, and paste the one-line script before the closing body tag of your site. Every conversation then appears in Engagements, then Conversations, with the transcript, the sources consulted and any captured form data. Add tools and workflows only after the basic answers are right.
Who is it for?
Marketing agencies
You want to resell AI receptionists and chatbots under your own brand without building infrastructure. Insighto’s agency plans add sub-accounts, white labelling on your own domain and a rebilling system where you set prices for clients, so the margin is yours.
GoHighLevel users
Your clients already live in GHL, and you need an agent that books into their calendars and updates contacts. The LeadConnector widget and native GHL tool plug the assistant straight into that stack instead of a separate inbox.
Clinics and local service businesses
Missed calls cost you bookings, and front desk staff spend mornings on reminder calls. A phone agent can answer 24/7, book through Google Calendar, detect voicemail and forward urgent calls, while workflows send SMS reminders 24 hours before appointments.
Ecommerce and support teams
Customers ask the same shipping, returns and order-status questions across chat and WhatsApp. One assistant trained on your help center answers on every channel, and a Postgres tool can look up live order data instead of making people wait for an agent.
Sales teams running outbound
Re-engaging cold leads by phone takes hours of dialing. Voice campaigns upload a contact list, call it at a set pace and book qualified leads into a calendar, with intents tagging each outcome for follow-up.
Budget-conscious startups
Enterprise voice AI vendors quote by sales call, and you just want to test an idea. Pay-as-you-go wallet pricing and the free starting credit let you prove a use case for a few dollars.
Insighto.ai pricing
Insighto.ai charges in two layers. A prepaid wallet pays for usage at published rates: voice starts at $0.06 per minute and chat at $0.015 per query, with higher multipliers for premium models (for example 15¢ per query on gpt-4o) and premium voices such as ElevenLabs (9¢ per minute with gpt-4o-mini). Top-ups start at $5, and telephony from Twilio, Plivo or Telnyx is billed separately by the carrier. On top of that, optional monthly Booster plans raise limits and add features. Plan allowances are used first, then the wallet takes over.
New accounts get $10 in free wallet credits to try voice and chat; you keep using the wallet without a subscription.
10 bots, 15 concurrent calls, all channels, voice cloning, intents and essential integrations, with email support.
50 bots, 30 concurrent calls, 3 collaborator agents, advanced integrations and setup support.
Unlimited bots, 50 concurrent calls, 5 collaborator agents, custom channels and integrations, premium onboarding.
1,000 voice minutes, 5,000 text queries, 10 sub-accounts, 50 concurrent calls, 10 campaigns and white labelling.
3,000 voice minutes, 10,000 text queries, 50 sub-accounts, 100 concurrent calls and 50 campaigns.
Custom. Volume discounts, premium onboarding and custom features through sales.
If you bring your own OpenAI, ElevenLabs or Azure Speech keys (BYOK), those costs move to your provider bill, but the 2¢ per minute platform fee on voice remains. Wallet balances are refundable on written request, and plan cancellation takes effect at the end of the billing cycle.
Insighto.ai key features
Omnichannel assistants
One assistant can serve web chat, a hosted chat page, WhatsApp through Meta’s Cloud API, SMS, Messenger, Instagram, Telegram, GoHighLevel and phone lines. You maintain one prompt and one knowledge base while each widget decides how customers reach it. That removes the usual drift between a website bot and a phone script.
Knowledge sources with retrieval
Upload PDFs and DOC files, crawl a site or paste text, and Insighto chunks and embeds it for retrieval on every turn. Live sources such as HubSpot, Zoho, GHL, Postgres or your own HTTP endpoint are queried at runtime instead of indexed. Citations can be switched on so users see where an answer came from.
Voice pipeline you can tune
Choose speech-to-text from Azure, Deepgram or ElevenLabs and voices from Azure, Cartesia, ElevenLabs, PlayHT or a cloned voice, or use OpenAI Realtime models for sub-500ms turn-taking. Every component has a published per-minute cost.
Tools that take action
Built-in tools cover HubSpot, Zoho, GoHighLevel, Google Calendar, Freshdesk, PayPal payment links, ModMed, Postgres, SMS and call transfer, plus custom HTTP tools and MCP servers. You describe in the prompt when to call each function and the model fills in the arguments. The docs advise staying under ten tools per assistant.
Visual workflows
A drag-and-drop canvas with 11 node types reacts to triggers such as inbound calls, new chats, bookings and missed bookings. Typical uses are after-hours routing, 24-hour SMS reminders and Slack or CRM webhooks. Note that failed steps do not retry and waits resolve to about one minute.
Outbound voice campaigns and intents
Upload contacts, pick a phone widget, set concurrency and schedule a start at least 30 minutes ahead. Each conversation is classified against intents you define, such as qualified_lead or refund_requested, which feed analytics, webhooks and follow-ups. SMS and chat campaigns are not supported yet.
White label and rebilling
Agencies set their own name, logo, colors, SMTP sender and custom domain, create sub-accounts and charge clients through Stripe with their own markup.
Insighto.ai Pros & Cons
Pros
You get chat and phone agents, knowledge retrieval, CRM and calendar tools, workflows and outbound campaigns in one no-code product, which usually means stitching two or three vendors together. Pricing is unusually transparent: the docs publish the per-minute cost of each voice component and the multiplier of every model, so you can forecast a bill before launch. Starting costs are low thanks to the free credit and pay-as-you-go wallet. The agency layer with white labelling, sub-accounts and rebilling is a real business model rather than a logo swap. The documentation is candid about limits, which saves surprises. Use the published cost tables to set budgets per client before you resell anything.
Cons
Several building blocks are still basic. The docs state there is no 2FA, webhooks are unsigned and never retried, failed workflow steps do not retry, and the human takeover inbox has no presence states, round-robin or return-to-AI button. The API authenticates with a key in the query string rather than a Bearer header, which some security teams will reject. Voice setup needs your own Twilio, Plivo or Telnyx account, and users mention a learning curve there. Some lifetime-deal buyers on AppSumo also complained about slow support. Queue webhook payloads on your side and run a security review before using it with sensitive data.
Use Insighto.ai if you want…
- Answer business calls 24/7 with an AI receptionist.
- Run one assistant across chat, WhatsApp and phone.
- Book appointments into Google Calendar during live calls.
- Resell white-label chat and voice agents to clients.
- Train a support bot on PDFs and website pages.
- Launch outbound call campaigns for reminders and lead requalification.
- Sync captured leads into HubSpot, Zoho or GoHighLevel.
- Pay per query and minute instead of seats.
Insighto.ai alternatives
Insighto.ai Reviews
Early AppSumo buyers praise how quickly a no-code chatbot goes live and how easy the Twilio connection is, singling out the phone-answering voice agent; they also mention small bugs, typically fixed fast with help from support and the Discord community.
An agency reviewer on AppSumo values the breadth of channels for clients, from inbound and outbound calls to WhatsApp, SMS and Messenger, but notes a learning curve in connecting Twilio or Plivo numbers before the setup becomes stable.
Some lifetime-deal buyers on AppSumo report weeks-long email replies or no setup help at all, and one requested a refund; the founder responded publicly with context about demos provided and support delays.
G2 reviewers rate it highly for ease of use, Google Calendar booking on voice calls and responsive support, while saying the product still feels young and they are waiting for more agent templates and roadmap features.
FAQ
Is there a free plan for Insighto.ai?
New direct accounts receive $10 in wallet credits, and you can keep using the pay-as-you-go wallet without buying a Booster plan. Plans add limits and features but are optional.
How much does a voice call cost?
The baseline is 6 cents per minute with gpt-4o-mini and Azure voice, plus your carrier’s telephony fees. Premium voices or models raise the rate, for example 9 cents with ElevenLabs or 48 cents with the gpt-4o Realtime model.
Which AI models can I use?
The model dropdown offers OpenAI, Azure OpenAI and Groq-hosted models such as gpt-4o-mini, o3-mini, gpt-4o, Llama 3.1 70B and a DeepSeek distill. The docs say there is no Claude option in the dropdown today.
Do I need my own phone number provider?
Yes, phone agents run on numbers from Twilio, Plivo, Telnyx or a SIP connection, and telephony is billed by that carrier. WhatsApp uses Meta’s Cloud API directly.
How many languages does Insighto.ai support?
Insighto.ai says its agents handle over 50 languages across chat and voice, including different accents and dialects on calls.
Can a human take over a conversation?
Yes, team members can watch live chats on an assistant and click Take over, and phone agents can transfer calls with a transfer tool. There is no automatic assignment or button to hand a chat back to the AI.
Does Insighto.ai have an API and webhooks?
Yes, there is a REST API authenticated with an API key passed as a query parameter, and webhooks fire on events such as closed conversations and captured forms. Webhooks are not signed or retried, so queue them on your side.
How do I cancel?
Open Settings, then Billing, click the Free plan card and confirm; paid features stay active until the end of the cycle. Remaining wallet balance can be refunded on written request to support.
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